New Condom Nears Approval
published by the Wall Street Journal April 20, 20100
By TOMMY STUBBINGTON
Excerpt: LONDON—A new erection-enhancing condom product, dubbed "Viagra for condoms," is nearing regulatory approval and could be on sale in Europe by the end of the year.Analysts say the condoms, which contain a gel that helps men maintain a firmer erection for a longer time, could have a significant impact on the condom market, where innovation is rare and patent-protected inventions are infrequent.
The product could also provide a boost to Durex, the world's top-selling condom brand, not least in the U.S., where Durex has struggled to gain a sizable market share...Read the article